A Clean Design Makes An Impact

THE CHALLENGE

iNX Commercial Cleaning Services, a leader in janitorial services, faced a challenge as they prepared to expand into franchising. The company struggled with maintaining consistent branding across different franchisee operations. This inconsistency risked diluting their brand equity and confusing their messaging as they expanded nationally.

THE SOLUTION

Comprehensive Brand Guidelines

We developed a detailed set of brand guidelines that covered all aspects of the iNX identity from logo usage, color palettes, typography, and iconography to photography and videography styles. These guidelines ensure that all franchisees adhere to a consistent brand execution.

Print and Stationary Design

Reinforcing the new brand guidelines, we designed and produced standardized business cards, letterheads, envelopes, and postcards. Each piece reflects the iNX brand ethos of quality and professionalism, ensuring that every point of communication reflects the brand accurately.

Interactive Digital Assets

We created an interactive PDF focused on the benefits of commercial cleaning, enhancing customer engagement through a dynamic and educational experience. This tool not only serves to inform but also to impress potential clients with the professionalism and technological adeptness of iNX.

Content Development

A series of one-pagers and other marketing materials were produced to build out a robust asset library. These materials ensure that all franchisees communicate in a voice that is consistent with the brand’s core values and messaging tone, which are pivotal in building trust and authority in the market.

Training Academy Logo

A new logo was crafted for the iNX Training Academy, which plays a critical role in educating franchisees and maintaining service quality. This logo aligns with the overarching brand yet distinguishes the academy as a center of learning and excellence.

THE RESULTS

The rebranding and asset development have been instrumental in preparing iNX for a successful franchise expansion. Franchisees now have clear directives and resources to maintain brand consistency, which has been met with positive feedback across the board.

The client has expressed high satisfaction with our ability to extend their brand identity cohesively and elegantly. With a solid brand foundation and a growing library of marketing assets, iNX is well-positioned to uphold the high standards it is known for, thereby reinforcing the brand’s reputation for quality and reliability in commercial cleaning solutions.